What is Mass Communication?
Mass Communication refers to the study of how information is distributed on a large scale to a wide audience using mass media like print, digital, broadcast, etc. Mass Communication programs equip students with skills for careers in journalism, broadcasting, public relations, advertising, publishing, and more.
What are the 4 types of Mass Communication?
The 4 main types of mass communication are:
1. Print Media – This includes newspapers, magazines, books, and other printed publications. Print media allows information to be distributed to large audiences through physical printed copies.
2. Electronic Media – This includes radio, television, and internet-based communication like podcasts and streaming. Electronic media transmits information through electronic audio and video signals.
3. Outdoor Media – This includes advertising and messaging through billboards, posters, signs, and transit ads. Outdoor media communicates information to audiences outside of the home.
4. Digital Interactive Media – This includes social media, mobile communication, interactive websites, and apps. Digital interactive media facilitates two-way communication and the exchange of information digitally.
The key distinction between these 4 types is the medium used for distributing the information, whether printed material, electronic signals, outdoor signage, or digital networks. However, they all facilitate mass communication by allowing information to reach large targeted audiences efficiently. Each type has its own advantages and disadvantages in terms of reach, engagement, cost, and recency.
What subject do I need to pass to study mass communication?
To gain admission to Mass Communication and related degrees in Nigeria through UTME, candidates must meet the following criteria:
5 Credit O’level Passes:
- English Language
- Mathematics
- Any other three subjects, preferably from humanities, social sciences, or commercial courses.
Attaining credits in these subjects lays a solid foundation for success in Mass Communication courses at the university level. Additionally, credits in History, Civic Education, Statistics, Geography, and other arts/social science subjects can be advantageous.
JAMB Subject Combination for Mass Communication
During your JAMB registration, you should select the following subjects to ensure eligibility for mass communication programs:
- Use of English Language (Compulsory)
- Government, CRS, or IRS
- Literature in English
- Economics or Commerce
English language is a mandatory subject for all JAMB candidates.
Acceptable UTME Score:
The minimum UTME score is 180, although specific cut-off marks may vary by institution. Meeting the departmental cut-off mark is also mandatory.
Relevant UTME Subjects:
Candidates must register for UTME in subject combinations suitable for studying Mass Communication.
Attaining credits in these subjects lays a solid foundation for success in Mass Communication courses at the university level. Additionally, credits in History, Civic Education, Statistics, Geography, and other arts/social science subjects can be advantageous.
Other Subject Combinations for Mass Communication
In addition to the above combination, candidates can consider these alternatives:
- English, Literature-in-English, CRK/IRS, Government/History
- English, Literature-in-English, Economics/Commerce, Government
- English, Literature-in-English, C.R.S/I.R.S, Civic Education
- English Language, Literature-in-English, Mathematics, Economics/Geography
Regardless of the chosen combination, it should include English and Literature-in-English, along with other relevant Arts/Social Science subjects. Specific requirements may vary, so it’s advisable to confirm them with your desired institution.
Is mass communication easy to study?
Mass communication degrees are typically considered easy to study compared to technical degrees like engineering or medicine. This is due to the practical, hands-on components like writing and broadcasting that engage students. The focus is more on communication skills rather than intensive math or science.
Flexible course options, real-world application, and lower entry requirements also contribute to mass communication’s reputation as a less complex university degree. However, it still requires hard work and creativity. Overall, mass communication is regarded as one of the easier fields of study for most students.
How many years is mass communication?
Mass communication degrees are typically 3 or 4-year programs depending on the university and program structure.
In Nigeria, a bachelor’s degree in mass communication usually takes 4 years to complete as a full-time student. The typical breakdown is:
- Year 1 & 2: General foundation courses in the arts, social sciences, languages, etc. Some introductory mass communication courses may also begin.
- Year 3: Core and advanced classes in mass communication like media studies, journalism, broadcasting, public relations, etc.
- Year 4: Specialization through electives in a particular area of interest like print journalism, broadcasting, advertising, etc. Along with final-year project work.
Some Nigerian universities also offer 3-year fast-track mass communication degrees for students who have done a National Diploma or other prior qualifications.
In other countries like the USA, a bachelor’s degree in mass communications is often a 4-year program requiring around 120 credit hours of study.
A typical undergraduate degree in mass communication ranges from 3 to 4 years of full-time study depending on the country, university, and program specifics. Some institutions also offer graduate degrees like Master’s and PhD level programs in mass communication.
Is Mass Communication a good course?
Yes, mass communication is generally considered a good university degree to pursue. Pursuing a degree in mass communication can open up a wide range of in-demand career paths spanning journalism, broadcasting, public relations, advertising and digital media. The practical, hands-on curriculum focuses on developing writing, content creation, presentation, production, and social media skills that are highly valued in modern workplaces. Mass communication studies also improve soft skills like critical thinking, teamwork, and communication abilities. The field is rapidly evolving with growth opportunities.
What can I become if I study mass communication at university?
If you’ve embarked on the journey of pursuing a degree in mass communication, you’re likely driven by the desire to either secure employment in the media industry or carve your own path by creating job opportunities. As you approach graduation, and you’ve successfully completed your academic journey, including the National Youth Service Corps (NYSC), you may wonder, “What’s next?”
Fortunately, the realm of mass communication presents a plethora of opportunities, both in the private and public sectors. Here are some promising career avenues for those with a mass communication background.
Which is the highest-paid job in mass communication?
Some of the highest-paid jobs in the field of mass communication are:
- Creative Director – Oversees creative output and branding for advertising, media, or communications campaigns. The average salary of ₦12 million annually.PR Director – Leads public relations and communications strategy for brands, organizations, or public figures. The average salary is around ₦8 million per year.
- Broadcast Producer – Produces television, radio, and digital broadcasts. Can earn over ₦6 million annually.
Media Sales Executive – Sells advertising space and time for media houses. Top earners make ₦10 million or more. - Journalism Manager – Heads editorial teams for leading newspapers and media outlets. Salaries range from ₦5-8 million on average.
Marketing Communications Manager – Develop integrated marketing communications plans. Average pay of ₦6 million per annum. - Art Director – Responsible for visual branding and design output. Salaries average around ₦7 million yearly.
Digital Strategy Manager – Drives digital and social media strategy. Can earn over ₦8 million per year.
The most lucrative roles are usually senior creative, managerial, or sales positions at major media, PR, and advertising agencies. Salaries vary based on experience, company size, and industry reputation. But top mass communication professionals can earn upwards of ₦10 million annually in Nigeria.
What is the difference between mass media and Mass Communication?
The main difference between mass media and mass communication is:
Mass Media refers to the channels and platforms used to communicate information to large segments of the population. Examples of mass media include television, newspapers, radio, magazines, books, internet, etc.
Mass Communication is the academic field of study that focuses on how these mass media platforms are used to disseminate information and communicate with the public. It examines the processes, effects, and implications of communicating messages through mass media channels.
- Mass media are the mediums and channels used to convey information to the masses like TV, radio, internet, etc.
- Mass communication is the systematic study of how these mass media are utilized to interact with large audiences. It’s an academic discipline.
- Some key differences:
- Mass media refers to tangible platforms and channels. Mass communication is an intangible field of study.
- Mass media focuses on the transmission of information. Mass communication analyzes the impacts, strategies, and functions of that transmission.
- Mass media predates the formal study of mass communication as an academic discipline.
- Mass communication draws from various fields like sociology, psychology, political science, etc. to understand mass media.
So in essence, mass media represents the tangible vehicles and platforms used for mass communication, while mass communication as a field examines the more abstract process of communicating via these mass media.
In Conclusion
Pursuing a degree in Mass Communication opens up a world of opportunities in media, broadcasting, public relations, and related fields. To gain admission into Nigerian universities for this program, students must have the right JAMB subject combination – English Language, Literature in English, and any two arts or social science subjects. These core subjects provide a solid foundation in language, writing, critical thinking, and general knowledge – essential skills for a career in mass communications. With the right subject combination and passion for media and communications, students will be on their way to productive careers in the ever-evolving world of media. The future is bright for Mass Communication graduates in Nigeria’s dynamic digital age.